zahra asadi; Hamid Ghasemi; reza saboonchi
Abstract
The aim of present study was to design sports tourism development model with AIDAR advertising platform in mass media. The research method is combined and field-based. The statistical population consisted of the experts of sport and championship and tourism specialists. In the qualitative section, 384 ...
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The aim of present study was to design sports tourism development model with AIDAR advertising platform in mass media. The research method is combined and field-based. The statistical population consisted of the experts of sport and championship and tourism specialists. In the qualitative section, 384 people were selected using the targeted sampling method and the snowball, and in the quantitative part according to Morgan table. The tool for measuring this research in the qualitative section was a questionnaire and in the quantitative section, a questionnaire from the qualitative section was used. After theoretical saturation, a factor analysis was confirmed and media impact questionnaire on the development of sport tourism with the AIDAR advertising framework, consisting of 5 components and 41 items, was obtained and reliability was 0.89 by Cronbach's alpha coefficient. K-S, exploratory factor analysis and Friedman test were used to analyze the data. Structural equation analysis method was used to present the model. All statistical operations were performed using SPSS version 22 and Amos software. The results of the study showed that there is a significant difference between the factors affecting the development of sport tourism with the AIDAR advertising framework and through the media from the viewpoint of the research samples, so that from the perspective of the research sample, the "informed roles" have the highest rank and "role" Action Plans (Buying) "ranked the lowest in the factors influencing the development of sports tourism with the AIDAR advertising framework and through the media.
Hamid Ghasemi; Fatemeh Saemiyan
Volume 6, Issue 3 , February 2018, , Pages 43-52
Abstract
This paper aims to compare self branding and communication skills between physical education students and other selected students. Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's ...
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This paper aims to compare self branding and communication skills between physical education students and other selected students. Methodology was descriptive; strategically; and survey. Population was all Iranian students. Sampeling way was unlimited society randomized cluster and through use of Morgan's schedual 384 samples were enough. Thus 390 sample recived our questionnaire and 381 questionnaire were filled in(188 physical education students and 193 of others respectively ) .Instrument for datagathering were communication skills questionnaire and self branding questionnaire made by Ghasemi(2015). Questionnaires were used after being approved its validity and relaiability. Findings showed the average level of communication skills and self branding in all students. But the communication skills and self branding were lower in physical education students in comparison with other students. The difference was significant and physical education students were weaker than others. Mean of communication skills and self branding of physical education students were lower than average as well.
